AMA Statement of Ethics

John Smith should sell the names. However, he should be truthful and it would be in his best interest to notify his customers that he will be doing this. There is nothing specific (that I saw) that says that it is "illegal" to provide a company with useful marketing data, especially when the company is interested in a particular market. Not only will the money be helpful for John but also, the future relationship he could potentially have with the car dealership. Networking with other firms can be very beneficial. Is John Smith morally obligated, to protecting his customers information?