B- Entry. Im response to Elizabeth VanWyck

I agree. Businesses that redesign their goals and objectives, in which the environment is of higher priority, will benefit in the long run. Since "going green" is the new trend, companies that fail to accommodate the environment in their marketing plans will surely feel the economic effects. Companies that do recognize the environment, in which waste and emission levels are decreased, will be patronized.

I think that this is a perfect time for marketers to test their skills. It will be very easy to distinguish between companies that have "caught on" from the ones who have not. What are some ways marketers can promote decreasing waste, from within the company?