Saturday, February 20, 2010

In Response to Meghan Hardy's Post

"Do you think that the opening ceremony was a chance for Canada to attract tourists?"

What a perfect opportunity to display the "good" qualities of a particular country. Canadian marketers strategically used television to promote their unique culture and customs. The elaborate ceremony, will ideally, attract more people, potentially increasing profits for Canadian businesses. I am sure the the ceremony was intended to attract not only tourists but many other people with differing agendas and priorities. What are some other ways in which a country can promote itself?

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